Growth strate­gies for a fast chang­ing world

Nothing changes faster than your business environment. The in deep knowledge on markets, potentials, competitors, technologies, disruptive trends and their future development are essential for successful decisions. We at sciendea create this knowledge. Based on our market and competitive intelligence services we develop sustainable growth strategies for companies in a fast changing world

Mar­ket en­try and ex­pan­sion strate­gies

You want to en­ter new mar­kets or in­crease your mar­ket share? You have de­vel­oped an in­no­v­a­tive prod­uct or a rev­o­lu­tion­ary tech­nol­o­gy and would like to know the mar­ket po­ten­tial?

Only those com­pa­nies which have pre­cise knowl­edge on mar­ket op­por­tu­ni­ties, bar­ri­ers, trends and com­peti­tor strate­gies will ex­pand suc­cess­ful­ly.

At sci­en­dea we an­a­lyze and eval­u­ate your mar­ket, com­pet­i­tive land­scape and tech­no­log­i­cal trends 360 de­grees – for your sus­tain­able growth.

Knowl­edge based busi­ness de­ci­sion mak­ing

You are plan­ning a sub­stan­tial in­vest­ment for your com­pa­ny? You are look­ing for a knowl­edge based strat­e­gy or an in­de­pen­dent sec­ond opin­ion to con­vince the board, banks or in­vestors?

For a suc­cess­ful in­vest­ment, it is ab­solute­ly crit­i­cal to know ex­act­ly all op­por­tu­ni­ties, risks and growth po­ten­tials be­fore the de­ci­sion is made.

At sci­en­dea we ob­jec­tive­ly an­a­lyze and eval­u­ate all mar­ket, com­pet­i­tive and tech­no­log­i­cal risks in or­der to make your in­vest­ment a suc­cess sto­ry.

De­vel­op­ment of in­no­v­a­tive busi­ness mod­els

How will dis­rup­tive trends, such as dig­i­ti­za­tion or In­dus­try 4.0 threat­en your com­pa­ny? How do your com­peti­tors deal with the chal­lenge and what can you learn from the mar­ket and in­no­va­tion lead­ers?

Only those com­pa­nies who chal­lenge the mar­ket, cus­tomers and com­peti­tors with in­no­v­a­tive busi­ness mod­els can sur­vive in glob­al com­pe­ti­tion.

At sci­en­dea, we an­a­lyze and eval­u­ate all dis­rup­tive de­vel­op­ments and trends so that you can rein­vent your busi­ness mod­el to se­cure fu­ture growth.

The DREAM process: Five steps to create a successful growth strategy

Every project is a new challenge. Client expectations, project goals and the industry specific environment are changing. This demands a structured consulting process to ensure sustainable success. In over 10 years of consulting expertise sciendea has developed the systematic DREAM process. This leads in five steps from defining the consulting goals to a growth strategy with pragmatic recommendations for action

Leading companies trust in our expertise, service and passion

Project ex­am­ple 1: Mar­ket en­try analy­sis me­chan­i­cal en­gi­neer­ing

A lead­ing Japan­ese man­u­fac­tur­er of ma­chin­ery com­po­nents has com­mis­sioned us with a com­pre­hen­sive mar­ket en­try analy­sis in the field of plan­e­tary gear­box­es. The goal was to iden­ti­fy fu­ture op­por­tu­ni­ties in the Eu­ro­pean mar­ket and po­ten­tial ac­qui­si­tion tar­gets. We an­a­lyzed the mar­ket and com­pet­i­tive land­scape, tech­no­log­i­cal trends and car­ried out struc­tured ex­pert in­ter­views.
As a re­sult, the study in­clud­ed quan­ti­ta­tive mar­ket sizes and fore­casts, a list of tar­get com­pa­nies based on the agreed cri­te­ria and quick-to-im­ple­ment rec­om­men­da­tions for ac­tion. One year af­ter the study, our cus­tomer took over a spe­cial­ist and is now suc­cess­ful­ly ac­tive in the Eu­ro­pean mar­ket.

Project ex­am­ple 2: Proof of con­cept for a full-flight sim­u­la­tor in­vest­ment

A start­up in the field of pi­lot train­ing would like to in­vest in a full-flight sim­u­la­tor. In or­der to min­i­mize the risk high in­vest­ment, we were en­trust­ed with the ex­e­cu­tion of a mar­ket and com­peti­tor analy­sis. We eval­u­at­ed the mar­ket, dri­vers and the com­pet­i­tive land­scape for flight sim­u­la­tors in Eu­rope 360 de­grees:

  • Trends and fore­cast­ing of the Eu­ro­pean air traf­fic
  • Fore­cast on air­craft and pi­lots de­mand by air­plane types, in par­tic­u­lar Boe­ing and Air­bus
  • De­vel­op­ments and trends in pi­lot train­ing and the rel­e­vance of flight sim­u­la­tors
  • Mar­ket shares, com­pet­i­tive strength and suc­cess fac­tors of Eu­ro­pean flight sim­u­la­tor op­er­a­tors

As a re­sult, our in­de­pen­dent risk analy­sis was the ba­sis for a suc­cess­ful bank ne­go­ti­a­tion. Six months lat­er, the first flight sim­u­la­tor with an av­er­age ca­pac­i­ty uti­liza­tion of 95% was put into op­er­a­tion.

Project ex­am­ple 3: Ex­pan­sion strat­e­gy for hot bev­er­ages in the out-of-home mar­ket

A lead­ing in­ter­na­tion­al con­sumer goods man­u­fac­tur­er wants to es­tab­lish its glob­al tea prod­uct range in the Ger­man out-of-home mar­ket. He com­mis­sioned us with a de­tailed analy­sis of trends, mar­ket vol­umes, dis­tri­b­u­tion and com­pet­i­tive struc­tures for each sales chan­nel.
Af­ter a de­tailed kick-off work­shop, we con­duct­ed over 80 struc­tured in­ter­views with buy­ers and de­ci­sion-mak­ers in the rel­e­vant sales chan­nels, thus gain­ing valu­able in­sights into the Ger­man out-of-home mar­ket for hot drinks:

  • Con­sump­tion quan­ti­ties, sales and turnover shares, cost of goods, sea­son­al trends ac­cord­ing to hot bev­er­age types
  • Shop­ping habits, pack types and sizes by hot bev­er­age type
  • Mar­ket shares and brand im­age of the lead­ing com­peti­tors
  • As­sess­ment of key con­sumer trends and fu­ture mar­ket de­vel­op­ments

Based on the val­i­dat­ed sur­vey re­sults, the an­nu­al con­sump­tion per sales chan­nel and hot bev­er­age type was cal­cu­lat­ed. Fur­ther­more the fu­ture mar­ket po­ten­tials are fore­cast­ed.
As a re­sult, the cus­tomer was able to fo­cus on the most lu­cra­tive sales chan­nels to in­tro­duce the tea prod­uct range. Just a year af­ter, the tea prod­uct range was an in­te­gral part of the Ger­man out-of-home mar­ket.


20 years of in­ter­na­tion­al con­sult­ing ex­pe­ri­ence


Ex­per­tise and in­sights in over 10 growth in­dus­tries


Proven com­pe­tence from over 120 suc­cess­ful projects

How can we help you?

Just give us a call or send us directly your project inquiry!

Ralf Hilde­brandt
Founder and own­er


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