Growth strategies for a fast chan­ging world

Nothing changes faster than your business environment. The in deep knowledge on markets, potentials, competitors, technologies, disruptive trends and their future development are essential for successful decisions. We at sciendea create this knowledge. Based on our market and competitive intelligence services we develop sustainable growth strategies for companies in a fast changing world

Mar­ket entry and ex­pan­sion strategies

You want to enter new mar­kets or in­crease your mar­ket share? You have de­veloped an in­nov­at­ive product or a re­volu­tion­ary tech­no­logy and would like to know the mar­ket po­ten­tial?

Only those com­pan­ies which have pre­cise know­ledge on mar­ket op­por­tun­it­ies, bar­ri­ers, trends and com­pet­it­or strategies will ex­pand suc­cess­fully.

At sci­en­dea we ana­lyze and eval­u­ate your mar­ket, com­pet­it­ive land­scape and tech­no­lo­gic­al trends 360 de­grees – for your sus­tain­able growth.

Know­ledge based busi­ness de­cision mak­ing

You are plan­ning a sub­stan­tial in­vest­ment for your com­pany? You are look­ing for a know­ledge based strategy or an in­de­pend­ent second opin­ion to con­vince the board, banks or in­vestors?

For a suc­cess­ful in­vest­ment, it is ab­so­lutely crit­ic­al to know ex­actly all op­por­tun­it­ies, risks and growth po­ten­tials be­fore the de­cision is made.

At sci­en­dea we ob­ject­ively ana­lyze and eval­u­ate all mar­ket, com­pet­it­ive and tech­no­lo­gic­al risks in or­der to make your in­vest­ment a suc­cess story.

De­vel­op­ment of in­nov­at­ive busi­ness mod­els

How will dis­rupt­ive trends, such as di­git­iz­a­tion or In­dustry 4.0 threaten your com­pany? How do your com­pet­it­ors deal with the chal­lenge and what can you learn from the mar­ket and in­nov­a­tion lead­ers?

Only those com­pan­ies who chal­lenge the mar­ket, cus­tom­ers and com­pet­it­ors with in­nov­at­ive busi­ness mod­els can sur­vive in glob­al com­pet­i­tion.

At sci­en­dea, we ana­lyze and eval­u­ate all dis­rupt­ive de­vel­op­ments and trends so that you can re­in­vent your busi­ness mod­el to se­cure fu­ture growth.

The DREAM process: Five steps to create a successful growth strategy

Every project is a new challenge. Client expectations, project goals and the industry specific environment are changing. This demands a structured consulting process to ensure sustainable success. In over 10 years of consulting expertise sciendea has developed the systematic DREAM process. This leads in five steps from defining the consulting goals to a growth strategy with pragmatic recommendations for action

Leading companies trust in our expertise, service and passion

Pro­ject ex­ample 1: Mar­ket entry ana­lys­is mech­an­ic­al en­gin­eer­ing

A lead­ing Ja­pan­ese man­u­fac­turer of ma­chinery com­pon­ents has com­mis­sioned us with a com­pre­hens­ive mar­ket entry ana­lys­is in the field of plan­et­ary gear­boxes. The goal was to identi­fy fu­ture op­por­tun­it­ies in the European mar­ket and po­ten­tial ac­quis­i­tion tar­gets. We ana­lyzed the mar­ket and com­pet­it­ive land­scape, tech­no­lo­gic­al trends and car­ried out struc­tured ex­pert in­ter­views.
As a res­ult, the study in­cluded quant­it­at­ive mar­ket sizes and fore­casts, a list of tar­get com­pan­ies based on the agreed cri­ter­ia and quick-to-im­ple­ment re­com­mend­a­tions for ac­tion. One year after the study, our cus­tom­er took over a spe­cial­ist and is now suc­cess­fully act­ive in the European mar­ket.

Pro­ject ex­ample 2: Proof of concept for a full-flight sim­u­lat­or in­vest­ment

A star­tup in the field of pi­lot train­ing would like to in­vest in a full-flight sim­u­lat­or. In or­der to min­im­ize the risk high in­vest­ment, we were en­trus­ted with the ex­e­cu­tion of a mar­ket and com­pet­it­or ana­lys­is. We eval­u­ated the mar­ket, drivers and the com­pet­it­ive land­scape for flight sim­u­lat­ors in Europe 360 de­grees:
  • Trends and fore­cast­ing of the European air traffic
  • Fore­cast on air­craft and pi­lots de­mand by air­plane types, in par­tic­u­lar Boe­ing and Air­bus
  • De­vel­op­ments and trends in pi­lot train­ing and the rel­ev­ance of flight sim­u­lat­ors
  • Mar­ket shares, com­pet­it­ive strength and suc­cess factors of European flight sim­u­lat­or op­er­at­ors

As a res­ult, our in­de­pend­ent risk ana­lys­is was the basis for a suc­cess­ful bank ne­go­ti­ation. Six months later, the first flight sim­u­lat­or with an av­er­age ca­pa­city util­iz­a­tion of 95% was put into op­er­a­tion.

Pro­ject ex­ample 3: Ex­pan­sion strategy for hot bever­ages in the out-of-home mar­ket

A lead­ing in­ter­na­tion­al con­sumer goods man­u­fac­turer wants to es­tab­lish its glob­al tea product range in the Ger­man out-of-home mar­ket. He com­mis­sioned us with a de­tailed ana­lys­is of trends, mar­ket volumes, dis­tri­bu­tion and com­pet­it­ive struc­tures for each sales chan­nel.
After a de­tailed kick-off work­shop, we con­duc­ted over 80 struc­tured in­ter­views with buy­ers and de­cision-makers in the rel­ev­ant sales chan­nels, thus gain­ing valu­able in­sights into the Ger­man out-of-home mar­ket for hot drinks:
  • Con­sump­tion quant­it­ies, sales and turnover shares, cost of goods, sea­son­al trends ac­cord­ing to hot bever­age types
  • Shop­ping habits, pack types and sizes by hot bever­age type
  • Mar­ket shares and brand im­age of the lead­ing com­pet­it­ors
  • As­sess­ment of key con­sumer trends and fu­ture mar­ket de­vel­op­ments

Based on the val­id­ated sur­vey res­ults, the an­nu­al con­sump­tion per sales chan­nel and hot bever­age type was cal­cu­lated. Fur­ther­more the fu­ture mar­ket po­ten­tials are fore­cas­ted.
As a res­ult, the cus­tom­er was able to fo­cus on the most luc­rat­ive sales chan­nels to in­tro­duce the tea product range. Just a year after, the tea product range was an in­teg­ral part of the Ger­man out-of-home mar­ket.

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20 years of in­ter­na­tion­al con­sult­ing ex­per­i­ence

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Ex­pert­ise and in­sights in over 10 growth in­dus­tries

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Proven com­pet­ence from over 120 suc­cess­ful pro­jects

How can we help you?

Just give us a call or send us directly your project inquiry!


Ralf Hildebrandt
Founder and own­er

 +49.89.20204623
 r.hildebrandt@sciendea.de

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